Debra A.Crew

Debra A. Crew is the president and CEO of Reynolds American (RAI), and reports to Nicandro Durante, CEO of British American Tobacco (BAT), RAI’s parent company.

Crew assumed her RAI role on Jan. 1, 2017, after serving as president and chief operating officer of R.J. Reynolds Tobacco Co., RAI’s largest subsidiary. Prior to RAI’s merger with BAT, Crew was also a member of RAI’s board.

Crew was appointed president and chief commercial officer of R.J. Reynolds on Oct. 1, 2014, and her title changed to president and chief operating officer a year later. Prior to joining R.J. Reynolds, Crew was the president and general manager of PepsiCo North America Nutrition. She joined PepsiCo in 2010 as president of the Western Europe region of PepsiCo Europe. In 2012, she was named president of PepsiCo Americas Beverage, and in 2014 she was appointed president and general manager of PepsiCo North America Nutrition.

Prior to joining PepsiCo, Crew was general manager of grocery brands and U.S. pet-care products for Mars, Inc. Before joining Mars, she held a number of marketing positions at both Nestle and Kraft Foods.

Crew served in the U.S. Army from 1993 to 1997, rising to the rank of captain and military intelligence officer. She serves on the board of directors of Stanley Black & Decker.

A native of San Antonio, Texas, Crew has a bachelor’s degree in international studies from the University of Denver and a master’s degree in business administration from the University of Chicago.