Geoffrey Curtin

Geoffrey M. Curtin currently serves as senior director within the scientific and regulatory affairs department at RAI Services Company (RAIS). Curtin manages the behavioral research team responsible for developing and conducting studies and analyses that track tobacco use prevalence and behaviors among the U.S. adult population.

The behavioral research team is also responsible for conducting studies and analyses that examine consumer understanding and perceptions of product messaging as well as likelihoods of use in response to such messaging.

Curtin’s team has worked with external researchers to develop a number of statistical models that estimate the impact on population health (e.g., all-cause mortality and morbidity) expected to result with changes in tobacco use behaviors.