Giles Roca

Giles Roca has been director general of the U.K. Tobacco Manufacturers’ Association (TMA) since April 2014. The TMA represents the views of its member companies when communicating with national, regional and local U.K. authorities and other stakeholders on issues of shared interest and concern, including taxation, illicit trade and youth access prevention.

Prior to joining the TMA, Roca was head of strategy and government relations at Westminster City Council. Before that, he was head of communications at the Essex County Council and a political adviser to the leader of the opposition in the House of Lords.