Kingsley Wheaton

Kingsley Wheaton is the director of next-generation products (NGPs) at British American Tobacco (BAT).

He has a genuine passion for the development of NGPs and the benefits that can be achieved by pursuing BAT’s tobacco harm-reduction strategy.

Prior to his current position, Wheaton held the role of director of corporate and regulatory affairs, having joined BAT’s management board in January 2012.

Returning to the U.K. in June 2010 after spending 14 years overseas, Wheaton led the brand group responsible for Kent, Vogue and Kool until December 2011.

Starting his BAT career in Dubai in 1996, with Rothmans International, as group brand manager for the Middle East, Wheaton moved to the Ivory Coast in 1999 and served as the marketing development manager responsible for 25 West African countries.

In early 2001, he joined BAT Nigeria as marketing director. During nearly four years in Nigeria, BAT successfully established a new business in that country, building a state-of -the-art factory in Ibadan.

After eight years in the Middle East and Africa, Wheaton transferred to Moscow, where he spent three years working as marketing director for Russia and three years as general manager.

Wheaton commenced his career with the U.K. brewer Scottish & Newcastle, working as a customer marketing manager.

Born in Manchester, U.K., he holds a Bachelor of Arts in economics from the University of London. His interests and passions include his wife Julia, his three children, rugby, wine, traveling and music.