Simon Clark

Simon Clark is director of the smoker lobby group Forest (Freedom Organisation for the Right to Enjoy Smoking Tobacco). He previously worked in public relations, political and media research, publishing, journalism and event management.

Clark appears regularly on U.K. radio and television and is quoted frequently by print and broadcast media. On behalf of Forest, he has run a number of campaigns in the U.K., including the Hands Off Our Packs campaign against plain packaging and the No Thank EU campaign against the revised Tobacco Products Directive.

In 2014, he launched Action on Consumer Choice, which promotes consumer choice and supports emerging products such as e-cigarettes. This year, he helped launch Forest EU, a new Brussels-based campaign that seeks to defend the interests of confirmed smokers throughout the European Union.